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Guinness
Guinness
Guinness
Client: Saatchi & Saatchi Design. UK
Global brand icon. Guinness® Foreign Extra Stout.
Incorporating the existing Guinness harp logo this strong iconic beer brand illustration by Chris Mitchell brings dynamic focus to the launch of a new bottle shape by Guinness. Looking up at the bottle the low perspective angle helps project a larger than life, hero status feel.
With thanks to Chris Weir for his crafted lettering.
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