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John Dewar & Sons
John Dewar & Sons
John Dewar & Sons
Client: EMG Communications. UK
Corporate identity for John Dewar & Sons. This famous Scottish Whisky Distillery featured an original Victorian 3D casting for their identity signage. Chris Mitchell was commissioned by ENG to translate this elaborate design to a crafted 2D illustrative identity mark. The client expressed that whilst the feel of the original should not be lost it was accepted that a redraw was required in order to best bring greater simplification of style and clarity of line to the new mark.
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