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Miller High Life
Miller High Life
Miller High Life
Client: Landor. San Francisco, US
Chris Mitchell was commissioned by Landor to give Lucy, or the Girl in the Moon a much needed update. Miller High Life, the champaign of beers is one of Americas most well known beer brands. Over the years various illustrations of Lucy took many forms. Whilst respecting the brand equity of the vintage Lucy, Chris's brief was to provide a new crafted illustration that delivers greater visual clarity of form in an iconic style for all print sizes. The brand identity refresh by Landor was honoured with secound best identity of 2010 on Brand New.
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