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Phuket Beer. Brand illustration
Phuket Beer. Brand illustration
Phuket Beer. Brand illustration
Client: Idea Brand Design. Australia
The island of Phuket is well known as a exotic dream holiday destination of Thailand. The old Phuket beer label was in much need of brand refresh to appeal to a more global client base that required clear aspirational clues of its local heritage. Chris Mitchell was commissioned by Idea to illustrate a new proud toucan bird image with surrounding beach scene, to feature centre stage as its brand symbol of the exotic island.
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