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Friele. Iced coffee brand icon
Friele. Iced coffee brand icon
Friele. Iced coffee brand icon
Client: You. UK
Chris Mitchell was commissioned by design branding company YOU to develop and craft the Friele iced coffee illustrative brand icon for their line of packaging. Designed to act as a backdrop to provide visual clarity to the letters 'IS', the idea was to craft in and stylize the beautiful feather like pattern effect you often see in the way ice crystals form on glass.
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