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World Horse Welfare
World Horse Welfare
World Horse Welfare
Client: Strategic Fusion. UK
World Horse Welfare is a charity established nearly 100 years ago, dedicated to giving abused and neglected horses a second chance in life. To help raise the charities profile for global reach, Strategic Fusion commissioned Chris Mitchell to look at developing a new modern iconic logo that would best engage and unite all its stake holders. Alternative loose sketch routes were provided for consideration, the chosen route was concluded in this final icon design.
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