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Indio Beer
Indio Beer
Indio Beer
Client: Bulletproof. UK
Global brand and packaging agency Bulletproof commissioned Chris Mitchell to create a strong iconic illustration of the Aztec emperor Cuauhtemoc to feature as the key figure head for Heineken's Indio lager brand refresh. Talking inspiration from the Aztec calendars Bulletproof's Sunstone identity theme required Cuauhtemoc to stand central in a bold confident hero stance within their sunstone holding device, captured in strong light contrast in the colours of the Mexican flag.
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