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The Naked Turtle White Rum
The Naked Turtle White Rum
Client: Landor. US
Global design group Landor commissioned Chris Mitchell to develop and craft an illustrative cheeky crest of a turtle sunbathing in a hammock slung between two palm trees as part of 'The Naked Turtle' branding. With a motto of 'Drink Naked', this brand is clearly aimed at casual enjoyment. The turtle icon was carried though on points of sale and promotional merchandise products. The Naked Turtle is a premium delicious white rum from the U.S Virgin Islands.
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