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Anderson Group. Brand icon
Anderson Group. Brand icon
Anderson Group. Brand icon
Client: Gosling. UK
Gosling's challenge was to create a logo idea to best embody brand values and unify the Anderson Group of companies in a single mark. In order to take the concept idea to the next level of development and craft Chris Mitchell was commissioned to illustrate a statuette iconic pose of a woman holding scales outstretched and balanced to best project trust, strength judgement and guidance.
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