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BLUEWATER- Brand intentity
BLUEWATER- Brand intentity
BLUEWATER- Brand intentity
Client: 23red. UK
When given the task to refresh the branding for the retail and business giant Bluewater. Creative agency 23red provided a winning concept idea that saved the horse. Namely, a visual window through which they could display ever changing excitement of Bluewater. In order to deliver on this new take, specialist craft duo, brand illustrator Chris Mitchell and bespoke lettering designer Chris Weir were commissioned to develop and craft a new logo to best project this bold new vision.
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