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Royal London pensions group.
Royal London pensions group.
Royal London pensions group.
Client: The Brand Union. UK
The rebrand of Royal London by Brand Union will bring Scottish Life, Scottish Provident, Bright Grey and Royal London Asset Management under a single Royal London brand. Chris Mitchell was commissioned to develop and craft an illustrative Pelican to feature as the brand icon. Crafted brand lettering by associate Chris Weir. A Royal London spokeswoman says, 'We chose Pelicans because they have royal connotations, they also represent the role of “provider” and are a heraldic symbol of generosity.’
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