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IRN-BRU
IRN-BRU
IRN-BRU
Client: JKR. London UK
Strong man character brand icon illustrated by Chris Mitchell. Commission by JKR to feature central to their brand refresh project, namely the famous fizzy drink brand IRN-BRU. The new look is to convey "strength" and an industrial feel that aims to link to IRN BRU's historic heritage. The previous IRN-BRU character brand icon was also crafted by Chris Mitchell.
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