Play PreviousNext
Wood's Old Navy Rum
Wood's Old Navy Rum
Wood's Old Navy Rum
Client: Purple
Brand refresh of Wood's Old Navy Rum. Chris Mitchell was commissioned by Purple to illustrate a British Navy sailor character, typical of the early 1900s to feature above their new Wood's word mark. The iconic illustrative style replaces the previous over complex pastel illustration in order to help project a stronger, premium and more memorable label.
Featured Projects