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Stella Artois. Global beer brand
Stella Artois. Global beer brand
Stella Artois. Global beer brand
Client: JKR. New York
A craft refresh for Stella Artois. Working closely with brand consultancy JKR, Chris Mitchell was commissioned to re-craft the previous Stella Artois illustrative brand cartouche. The previous illustration was lacking a coherent contemporary style, was over complex in some areas whilst too simplistic in others. Given a single colour version was required, it was an excellent opportunity to redraw and refine the cartouche to the next level of craft, for all colour versions.
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