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Stara Myslivecka
Stara Myslivecka
Client: Cocoon Group. Gzech Republic
The Stara Myslivecka drinks brand is historically known as, 'the spirit with a human face.' Featuring centre stage on the bottle label and integral to the brand, there is a illustrative brand icon of a game keeper. Cocoon commissioned Chris Mitchell to create a new modern character to better embrace a now younger audience, resulting in the drinks brand projecting a more premium, modern look. Importantly now, the new game keeper had to have wide national appeal from both men and women.
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