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Carlsberg Elephant beer
Carlsberg Elephant beer
Carlsberg Elephant beer
Client: Dragon Rouge. Paris
Dragon Rouge commissioned Chris Mitchell to develop and craft a new
elephant brand illustration for the classic Elephant Beer brand. The new dramatic and engaging elephant illustration plays a key role in-helping to reinforce the Carlsberg brand by projecting a meaningful real brand icon rather than a simple graphic element. Elephant beer is a refreshing larger but tasty and strong, with a unique and exotic experience. Launched in 1959, a time where Danish design, architecture and crafts achieved great international success
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