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The Maiden Factor
The Maiden Factor
Client: Taxi Studio. UK
The Maiden Factor is a charity established by inspirational yachts woman Tracy Edwards MBE. Given the task of developing a brand identity logo for the charity Taxi Studio commissioned Chris Mitchell to develop and craft Taxi's inspired concept idea, which came from Maiden's helm. Whilst Chris Weir crafted the word mark. The logo is a distinct visual metaphor, connecting the brand to the Maiden Factor's nautical heritage, helping to steer the way in empowering girls through education. Now restored, Maiden was the first yacht to sail around the world by an all girl crew.
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