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Kozel Beer
Kozel Beer
Kozel Beer
Client: Purple Creative. UK
A redraw of the goat mascot for the Kozel beer brand, crafted to also provide extra print clarity especially for light on dark versions. Commissioned by Purple Creative, who required a subtle enough evolution from the old, that will sit comfortably alongside the goat on the packaging brand flag. Kozel is a Czech lager produced since 1874. Each beer from the Velke Popovice was known as a Kozel. A goat has featured on the beer labels for almost a hundred years.
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