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Robinsons Man.
Robinsons Man.
Robinsons Man.
Client: JKR. UK
A major brand redesign at the time for Robinsons, UK's number one squash brand made world famous buy its historic association with Wimbledon. The drink was originally created to refresh and hydrate the players. Chris Mitchell was commissioned by Jones Knowles Ritchie to illustrate a healthy looking fruit picker character. The 'Robinsons man' became a iconic hero brand mark which featured across the full range of Robinsons drinks, visually endorsing the fact that each squash was made from real fruit juice.
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